ReachEquine

Privacy Policy

Last updated: January 3, 2026

This Privacy Policy describes how Horse Auction Report LLC ("Company", "we", "us", or "our") collects, uses, and protects your information when you use ReachEquine ("Service").

Information We Collect

Personal Information You Provide

When you use our Service, we may collect personal information that you voluntarily provide to us, including:

  • Email addresses for authentication and notifications
  • Names and contact information for consignment submissions
  • Horse and livestock information you submit through consignment forms
  • Photos, videos, and other media you upload to the platform
  • Communications you send to us for support or inquiries

All personal information you provide must be accurate and complete. You are responsible for notifying us of any changes to your information.

Information Collected Automatically

When you access our Service, we automatically collect certain technical information, including:

  • Log data such as IP address, browser type, device information, and operating system
  • Usage information including pages viewed, features used, and time spent on the Service
  • Device data such as hardware model, unique device identifiers, and system configuration
  • Location data based on your IP address (approximate location only)

This information helps us maintain security, prevent fraud, and improve the functionality of our Service.

Cookies and Tracking Technologies

We use cookies, local storage, and similar technologies to enhance your experience and analyze usage patterns. We categorize these technologies as follows:

Essential Cookies

These are necessary for the Service to function and cannot be disabled:

  • Authentication: Supabase session cookies to keep you logged in
  • Security: CSRF tokens and security identifiers
  • Cookie Consent: Your consent preference stored in localStorage (key: "cookie-consent")

Analytics Cookies (Requires Consent)

These help us understand how you use our Service and are only activated with your explicit consent:

  • Analytics Platform: Third-party analytics tools that track user behavior, page views, feature usage, and may include session recordings to help us improve the Service

You have full control over analytics cookies through our cookie consent banner. You can accept or decline analytics cookies when you first visit our site, and you can change your preference at any time by visiting our Cookie Settings page.

To withdraw consent: Visit the Cookie Settings page to change your preferences, or clear your browser's localStorage for this site. You can also email us at privacy@horseauctionreport.com.

Engagement Metrics and Market Insights

When you consent to analytics cookies, we collect detailed engagement metrics to help improve our platform and provide valuable market intelligence to our users.

What We Track

With your consent, we collect the following engagement metrics:

  • Listing Views: Which horses and livestock you view, how long you spend on each listing, and how many times you return to view it
  • Clicks and Interactions: What features you use, which links you click, and how you navigate through the platform
  • Shares and Saves: When you share listings with others or save them for later viewing
  • Search Behavior: What you search for, which filters you apply, and which results you engage with
  • Pedigree Interest: Which bloodlines, sires, and dams attract the most attention
  • Regional Patterns: Aggregate trends based on geographic location (approximate only, based on IP address)

How Data Is Anonymized

Before sharing any insights, we anonymize the data by:

  • Aggregating metrics so individual users cannot be identified (e.g., "this listing had 150 views" rather than showing who viewed it)
  • Removing personally identifiable information such as names, email addresses, and account details
  • Grouping data into categories and trends rather than individual user sessions
  • Setting minimum thresholds to prevent identification (e.g., only showing trends when sufficient users are in a category)

Market Insights We Provide

Anonymized engagement data helps the equine community understand market trends and buyer interests. Examples of insights we may share include:

  • Consignor Analytics: Sellers receive anonymized metrics about their own listings, such as total views, engagement rates, and comparison to similar horses
  • Market Trends: All users can see aggregate trends showing which types of horses, disciplines, bloodlines, or price ranges are attracting the most interest
  • Regional Insights: Data about geographic patterns of interest, such as which states or regions show the most engagement with specific disciplines or bloodlines
  • Comparative Benchmarks: Anonymous comparisons helping users understand how their horses or searches compare to broader market activity

Who Can Access These Insights

  • Consignors: Receive detailed anonymized metrics about their own listings to help them understand buyer interest
  • All Users: May see aggregate market trends and insights to help make informed decisions about buying, selling, or breeding
  • Tenant Partners: Sale companies and ranches may receive aggregated data about engagement with their events and catalogs

Important: No individual user's identity or specific actions are ever revealed. All insights are based on aggregated, anonymized data that protects your privacy while providing valuable market intelligence to the equine community.

How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To provide and maintain the core functionality of ReachEquine, including catalog management and consignment processing
  • Communication: To send you authentication links, notifications about your submissions, and updates about sales or events you've subscribed to
  • Support: To respond to your questions, resolve technical issues, and provide customer assistance
  • Improvement: To analyze usage patterns, identify bugs, and enhance the Service's features and performance
  • Security: To protect against fraud, unauthorized access, and other security threats
  • Legal Compliance: To comply with applicable laws, regulations, and legal obligations

Information Sharing and Disclosure

Internal Access by Staff

Horse Auction Report LLC staff and authorized personnel may access your information when necessary for:

  • Providing customer support and responding to your inquiries
  • Troubleshooting technical issues and maintaining platform functionality
  • Processing and reviewing consignment submissions on behalf of Tenants
  • Investigating potential violations of our Terms of Service or fraudulent activity
  • Ensuring compliance with legal obligations
  • Improving our services through data analysis and quality assurance

All staff members are bound by confidentiality obligations and may only access your information for legitimate business purposes. We maintain strict internal controls to limit access to personal information.

With Tenants

When you submit a consignment or interact with a specific sale or business using our platform, the information you provide is shared with that Tenant (sale company, ranch, or auction house). This is necessary to facilitate the services you are requesting.

With Service Providers

We may share your information with trusted third-party service providers who assist us in operating the Service, such as:

  • Cloud hosting and infrastructure providers
  • Email delivery services
  • Analytics and monitoring tools
  • Authentication and security services

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and provide information about your choices.

Legal Requirements

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to:

  • Comply with legal obligations
  • Protect our rights, property, or safety
  • Prevent fraud or security threats
  • Investigate potential violations of our Terms of Service

Data Security

We implement industry-standard security measures to protect your personal information, including:

  • Encryption of data in transit using HTTPS/TLS protocols
  • Secure authentication mechanisms
  • Regular security audits and vulnerability assessments
  • Access controls limiting who can view your information

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You access and use the Service at your own risk.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.

Specific retention periods include:

  • Account information: Retained while your account is active
  • Consignment data: Retained as long as needed for the associated sale plus applicable legal requirements
  • Log data: Typically retained for 6-12 months for security and analytics purposes
  • Backup archives: May be retained longer but isolated from active systems

Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

Your Privacy Rights

Access and Correction

You have the right to access and update your personal information. You can do this by logging into your account or contacting us directly.

Deletion

You may request deletion of your personal information, subject to certain exceptions (such as legal obligations or legitimate business needs). To request deletion, contact us at the email address below.

Opt-Out of Communications

You can unsubscribe from marketing and promotional emails at any time by:

  • Clicking the unsubscribe link in any email we send
  • Adjusting your notification preferences in your account
  • Contacting us to request removal from mailing lists

Note that we may still send you essential service-related communications (such as authentication emails or important account updates) even if you opt out of marketing communications.

Data Portability

In certain circumstances, you have the right to receive a copy of your personal information in a structured, commonly used format. Contact us to request a data export.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect
  • The right to know if we sell or share personal information
  • The right to opt out of the sale of personal information
  • The right to deletion of personal information
  • The right to non-discrimination for exercising your rights

Important: We do not sell your personal information to third parties.

European Economic Area (EEA) Rights

If you are located in the EEA, you have rights under the General Data Protection Regulation (GDPR), including:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent (where processing is based on consent)

You also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Our servers are located in the United States. If you access our Service from outside the United States, your information will be transferred to and processed in the United States. By using our Service, you consent to this transfer and processing.

We take appropriate measures to ensure your information receives adequate protection in accordance with applicable data protection laws.

Third-Party Services

Our Service may contain links to third-party websites, services, or content. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

Analytics Services

We use third-party analytics services to understand how users interact with our Service. These services may use cookies and similar technologies to collect information about your usage. This helps us improve the Service and better serve our users.

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature. We currently do not respond to DNT signals because there is no uniform standard for how these signals should be interpreted. If an industry standard is established, we will update our practices accordingly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on this page
  • Updating the "Last updated" date
  • Sending an email notification (for significant changes affecting your rights)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your request within a reasonable timeframe and in accordance with applicable law.